Category: Guides

Google Ads, Meta and GA4 each count conversions differently. Why the numbers disagree, which one to use for which decision, and when the gap means something is broken.

Disapproved or missing products in Google Shopping usually trace back to a few feed problems. How to read the diagnostics, fix the cause at the source and confirm the fix held.

Lost search traffic after a redesign or platform move? Seven checks, in order, that find the usual causes, and what recovery realistically looks like.