Gulf Highway Equipment

What we did

• Organized a complex equipment lineup into clear categories for contractors, municipalities and fleet buyers.
• Created a custom quote form that captures truck specifications, bed configurations, arrow boards, lighting and solar options before the sales conversation.
• Developed messaging around TMA trucks, custom builds, the Dallas–Fort Worth area and nationwide delivery.
• Built a government purchasing resource with BuyBoard information for public-sector buyers.
• Built an equipment video showcase of completed builds for fire departments and roadway operations.
• Gave customers access to repair services, upgrades, replacement parts and manufacturer parts books.