Singler

Case study

Steamaway

Clarified the message, rebuilt key service pages and quote forms, and fixed broken Google Ads call tracking for a Dallas–Fort Worth fleet-washing business.

  • Redesign
  • Performance
  • Tracking

Results

69% faster

main homepage content (8.04s → 2.53s, lab test)

Largest visible element, recorded before-and-after lab tests

~27%

less total page data transferred

Same lab tests

5 pages

Google Ads call tracking verified across ten phone links

After repairing the website-call configuration

What we did

  • Clarified the core message so visitors can tell mobile fleet washing across Dallas–Fort Worth from the physical Fort Worth wash bay.
  • Refined titles, descriptions, headings and content on key service pages for commercial truck washing, trailer washouts and commercial pressure washing.
  • Made the wash bay’s address, hours and services easier to find, and corrected business hours in structured data.
  • Replaced two heavy homepage PNGs with responsive WebP images while preserving the design, and improved mobile readability.
  • Improved quote-request forms with clearer service choices and fixed form accessibility issues.
  • Repaired Google Ads website-call tracking and completed a technical performance and lead-tracking audit.

Services involved

How we worked together

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