Case study

Total Hearth

Custom Shopify features for a specialized parts and custom-glass catalog, a Google Shopping feed repair, and one dashboard for sales across eight channels.

  • Shopify
  • Feeds
  • Reporting

Results

2,898

product variants verified, zero gaps

Google Shopping segmentation labels, final feed audit

8

sales channels reported in one dashboard

Veeqo sales, orders, goals and prior-year comparisons

674

daily sales records reconciled against native Veeqo exports

Reporting accuracy check

844

eligible products given compatible repair recommendations

Rules exclude unsuitable appliance types

What we did

  • Updated product pages and built Shopify features around a specialized replacement-parts and custom-glass business.
  • Added a “Complete Your Repair” upsell system and catalog-wide recommendations with compatibility rules.
  • Fixed custom-glass checkout so customer-entered dimensions and calculated pricing carry through when add-ons are purchased.
  • Built a responsive Stove Brands directory with A–Z filtering, and replaced outdated product templates.
  • Repaired the Google Shopping feed, corrected made-to-order availability, and organized Google Ads campaigns around product categories.
  • Addressed malformed structured data and configured shipping information for search engines.
  • Built a custom sales dashboard and automated weekly PDF scorecards delivered by email.

Let’s build, optimize, and grow—together.

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