Phil Ackland Training

What we did

• Organized the homepage around three audiences: starting a business, training employees and renewing certification.
• Created search-focused pages for hood cleaning training, certification and starting a kitchen exhaust cleaning business.
• Presented the five-day program’s curriculum, practical training, business instruction and included materials.
• Wrote educational content on startup costs, equipment, profitability and customer acquisition, linked to relevant training.
• Answered common enrollment questions on certification duration, experience, distance learning and renewal.
• Highlighted the school’s history since 1990 and connected course information to dates, registration and contact.